The first 4G smart phone at an affordable price is going to hit stores next month. Or, more correctly, the incredible pricing will hit a single store. Best Buy will provide the HTC EVO Shift next month for the unbelievably low price of $150 with a two year contract. The phone operates on Sprint’s 4G WiMAX network like its predecessors the original HTC EVO and the Samsung Epic.
The company was hardly bashful earlier this month when information about pricing was leaked online. Almost immediately after being confronted with the leak, Best Buy admitted that the pricing information was accurate. Both Best Buy and Sprint are likely to be benefitting from this release; it has been a while since the last Sprint 4G phone was released. Additionally, the lower price may bring a new kind of consumer into the 4G playground that is less technologically savvy and less likely to spend money on a “fancy” phone. The price will appeal to many consumers just interested in a nice, affordable phone.
Details about the phones’ appearances and capabilities are heavily discussed in various forums online. The biggest aesthetic difference between the original HTC EVO and the updated Shift is the smaller size and slide out QWERTY keyboard. This upgrade has been very much desired; consumers themselves echoed critics’ disapproval of the EVO’s size.
Rumors floating around online say that the HTC EVO Shift will have a 3.7” touch screen with a screen resolution of about 800×400. They also claim that there will be support for a microSD card and b/g/n WiFi bands. It is also said that the device will be running on the Android 2.2 Froyo system.
Whatever the case, the updated phone is in high demand and with the pricing that Best Buy will be offering, it is sure to be a bestseller. But, the most exciting part is the precedent that the HTC EVO Shift will make with this pricing. Manufacturers will be unable to jack up prices just because the phone is “4G.” Wireless 4G is available to the masses at last.