Sprints latest marketing campaign for its 4G service asks people to consider the possibility of Internet that is 10 times faster than their 3G network. The newest advertisement asks, “What can you do with 4G?”
The answers are astonishing. Users can quickly download music or stream videos at speeds per second on your mobile device. Gamers can also play online at the same speed as basic cable or DSL wired connection.
Sprint’s flagship product, the Overdrive 3G/4G Mobile hotspot, connects up to five Wi-Fi enabled devices at once. Sprint recently began running Overdrive commercials on national TV, print and online banner advertisements. The Overdrive can stream HD movies straight to a TV from providers and you can stream TV from Hulu right to your laptop.
“To really understand the Sprint 4G difference, you have to see for yourself what it can do,” said Mike Goff, Vice President of Corporate Marketing, Sprint. “Our new marketing campaign is designed to give customers vivid insight into the dramatically new and improved connected lifestyle offered by Sprint 4G. And Sprint is the only national wireless carrier providing the 4G experience today.”
Sprint uses WiMax technology from Clearwire to launch 4G technology. It’s the first national carrier to test and launch 4G services, covering 27 markets in the U.S., including Las Vegas, Philadelphia, Seattle and Chicago. There are plans to expand into Boston, Houston, New York, San Francisco and Washington, D.C. by the end of 2010, covering over 120 million people.
Sprint is the majority shareholder in Clearwire, the owners of the spectrum space and equipment necessary to launch WiMax technology which is the driving force behind 4G. Clearwire also offers service through its brand, Clear.
