Google has announced an aggressive push to bring broadband internet service in to the emerging markets with a strong concentration into Africa. It’s attempting to launch 16 satellites connecting half of the world. The search engine giant has teamed up with John Malone, the cable giant, and HSBC, the international bank behemoth, to set up what they are calling O3B Networks. Their mission in what seems to be a clear objective, is to bring an alternative to fiber, given the fact that the financial viability of running fiber throughout the continent is too expensive.

The announcement for ordering up 16 low-earth orbit satellites from the French aerospace company, Thales Alenia, is expected to be the first stage of a 750 million dollar infusion into the project. In addition, there has been a small contribution by Allen & Company, a media advisory firm, of 20 million dollars. According to Larry Elder, product manager in Google’s alternative access group, “the project could bring the cost of bandwidth in such markets down by 95%”. He further states, “This really fits into Google’s mission to extend internet use around the developing world.”

This is an opportune time for the Wimax community to step up and take some very serious initiative to introduce its technology as a clear bridge for long range distribution to their end-users. The only foreseeable alternative to Wimax distributing the satellites’ broadband signal, would be Long Term Evolution (LTE). However, the standards for this technology have not even been drafted. This is why WiMAX is perfectly positioned to be the alternative true access for optimal broadband in third world countries.

Potentially, this is a tremendous boost for WiMAX technology and all of its mobile applications. Several networks in Africa are already utilizing WiMAX technology and are being hailed a huge success. Assuming Google goes the way of WiMAX, its objective to bring internet to every single person on the planet is within clear reach.

AT&T’s Apple iPhone and Sprint’s Instinct touch phone is not the only rivalry brewing between these two foremost cellular networks. AT&T has been bullying Sprint for a long time now, trying to prevent the Sprint and Clearwire union from merging both of their assets in order to create a nationwide broadband wireless network.

The only difference is that this time, Sprint is fighting back. Sprint recently filed a response, declaring that “The New Clearwire transaction presents an unparalleled opportunity to accelerate broadband deployment in the United States,” Sprint declared.

Furthermore Sprint has addressed AT&T’s false claims against the WiMax wireless network. They stated that only three parties objected to the Sprint and Clearwire transaction or anticipated conditions. According to Sprint, “Their claims lack merit and provide no basis for denying, delaying, or imposing conditions on the approval of the New Clearwire license transfers,” Sprint stated.

This 59-page document is full of proofs against the erroneous claims being brought by AT&T, in essence Sprint has put on their gloves and is fighting back to preserve their right to launch their powerful broadband wireless network.

Hundreds of religious and educational institutions have rallied behind Sprint and Clearwire, now Intel , Google, Comcast and Time Warner are not alone. They all realize the importance of a WiMax wireless network and the great opportunities that could arise as a result. According so Scott Sloat, a Sprint representative, “The transaction poses no competitive concerns, and the public interest strongly weighs in favor of quick Commission approval.”

It is interesting to note that as of now AT&T is one of the largest telecommunications company in the world. Hopefully, the commission will reject their unadorned complaints and see them for what they are; an attempt to distort the public’s view of a powerful broadband wireless network for their own ruthless self-interests.

AT&T Phone Company is once again challenging the imminent merger of Sprint Nextel with Clearwire, whose aim is to merge both companies’ WiMax assets in order to create a nationwide broadband wireless network.

This merger would be huge for Wimax, estimating a deal worth 14. 5 billion dollars, and is promising to be a huge success. Just ask Comcast (NASDAQ:CMCSA), Time Warner (NYSE:TWX), Intel (NASDAQ:INTC), and Google (NASDAQ:GOOG), all companies who are currently backing this magnanimous merger.

This union would be a grave threat to AT&T’s future success and longevity as a company, and therefore they are claiming that Sprint and Clearwire are “failing to make the required showings necessary for the commission’s review.” They are hoping that this new claim against Wimax would prohibit the FCC from approving its launch.

AT&T clearly understands the importance of mass mergers, seeing as how the company exists today solely because of a mergence between their company and Bellsouth. This alliance has allowed AT&T to grow and reach profound heights in profit margins and overall global accessibility. The same could all too easily occur as a result of the coalition between Sprint and Clearwire, an outcome that obviously leaves AT&T worried.

And AT&T has more than one reason to be nervous about the Wimax wireless network. AT&T is currently working on their own 3G wireless technology, but it is still light years away from the technology currently being deployed by the Sprint and Clearwire union.

With advanced technologies and unparalleled support from large corporations such as Intel and Google, it is no surprise why AT&T is scared about its ineludible launch.

While the business world has been buzzing about the Microsoft-Yahoo talks, the big news for WiMAX fans is the Sprint and Clearwire deal. More details on the financial and commercial agreements are provided in this article.

Sprint and Intel both already had much invested in the success of WiMAX technology but the reasoning behind the cable companies and Google’s involvement is being questioned by some.

So why are these companies investing in WiMAX technology?

Comcast and Time Warner have been feeling the pressure from Verizon and AT&T who have been forcing their way into the television industry by providing video through your phone line. Verizon is attempting to lay fiber all the way to the home, or close to it. AT&T is laying fiber to the ‘node’ and relying on current wires to carry video signals to consumers’ homes. By helping the growth of WiMAX, Comcast and Time Warner would be funding an alternative wireless offering. Having a hand in mobile broadband technology could also help the cable companies compete in the ongoing battle for our living rooms. The triple play (phone, internet, and television) offering is no longer enough. CE, PC, console game, networking equipment, phone, and cable companies are trying to take over home media not only because of the huge potential to sell a complete ecosystem of products, services, and content but also for fear of being shut out.

Google is rumored to have been reluctant to enter the deal particularly because the WiMAX offered by Clearwire is currently just fixed wireless broadband. The company had to promise a future in building a mobile wireless solution for Time Warner, Comcast, and Google to put up the money. Obviously bringing broadband internet to mobile devices would mean more time spent on the internet and possibly more time spent on Google, Gmail, or YouTube. But mobile broadband also means more mobile devices which would, hopefully for Google, operate on the Android operating system that was launched by Google back in November 2007.

It will be interesting to see where this deal takes us.

Unstrung has provided a hopeful article on Clearwire and Sprint’s possible reunion on the WiMAX front–apparently with help from Google and others. Analyst Eric Kainer provides a synopsis on some of the possibilities:

- When could the deal be announced? The Mobile World Congress in Barcelona is one possibility. It takes place next week.
- Clearwire is “close to the finish line” in the deal with Sprint
- Google’s interest in Xohm may be because they feel they can reach more people sooner than via 700 MHz broadband.
- With Sprint’s financial troubles in the news and Clearwire in need of more funding, this may be the optimal time for a reunion